1. Introduction
Road & Trail (“we,” “us,” or “our”) is committed to protecting your privacy and personal information. This Privacy and Cookies Statement explains how we collect, use, disclose, and protect your personal data when you visit our website, https://roadandtrail.co.uk.
We encourage you to read this policy carefully to understand our practices regarding your data and how we will treat it. By using our website, you agree to the collection and use of information in accordance with this policy.
2. Information we collect
We may collect the following types of personal information from you:
Contact information: Such as your name, email address, and phone number, which you may provide when filling out forms on our website or subscribing to our newsletter.
Technical data: Including your IP address, browser type and version, time zone setting, operating system, and platform. This information is collected automatically as you interact with our site.
Usage data: Information about how you use our website, such as your browsing history, pages viewed, and links clicked.
Marketing and communications data: Your preferences in receiving marketing from us and your communication preferences.
Transaction data: If you make a purchase on our site, we may collect billing and shipping addresses, payment details, and purchase history.
3. How we use your information
We use the information we collect for various purposes, including:
To provide and improve our services: To operate our website, respond to your inquiries, and provide you with a more personalized experience.
To communicate with you: To send you updates, newsletters, and marketing materials, where you have provided your consent.
To process transactions: To fulfill orders and manage payments.
To analyze website performance: To monitor and analyze trends, usage, and activities in order to understand how users interact with our website and make improvements.
For security purposes: To protect against fraudulent or illegal activity and to ensure the security of our website.
4. Our legal basis for processing your data
For users in the European Union (EU) and the UK, we process your personal data based on the following legal grounds:
Consent: When you have given us clear consent to process your data for a specific purpose (e.g., subscribing to our newsletter).
Legitimate interests: When the processing is necessary for our legitimate interests and does not override your fundamental rights (e.g., improving our website and services).
Performance of a contract: When processing is necessary to fulfill a contract with you (e.g., completing an online purchase).
Legal obligation: When we must process your data to comply with a legal requirement.
5. Cookies and similar technologies
Our website uses cookies and similar technologies to enhance your browsing experience. A cookie is a small file of letters and numbers that is downloaded to your device when you visit a website.
How we use cookies
We use cookies for the following purposes:
Strictly necessary cookies: These are essential for our website to function and cannot be switched off in our systems. They enable core functionality like security, network management, and accessibility.
Performance cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
Functionality cookies: These enable our website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Targeting/advertising cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
Third-party cookies
Some cookies on our site are set by third-party services that we use to enhance our website functionality, such as social media platforms and analytics providers like Google Analytics. We have no control over these third-party cookies, and they are subject to the privacy policies of the respective providers.
Managing your cookie preferences
You can manage your cookie preferences at any time through our cookie consent tool or by adjusting your browser settings to refuse some or all cookies. However, please be aware that disabling essential cookies may impact the functionality of our website.
6. Data sharing and disclosure
We will not sell or rent your personal information to third parties. We may share your data with trusted third parties in the following circumstances:
With your consent: We will share your information with third parties when you have given us your explicit consent to do so.
For legal reasons: If required by law or a court order, we may disclose your information.
For business transfers: In the event of a merger, acquisition, or sale of our assets, your data may be transferred to a new owner.
7. Your data protection rights
Depending on your location, you may have certain rights regarding your personal data under applicable data protection laws, including:
The right to access: You can request copies of the personal data we hold about you.
The right to rectification: You can ask us to correct or complete any inaccurate or incomplete data.
The right to erasure: You can request that we delete your personal data from our systems.
The right to object: You can object to our processing of your personal data.
The right to withdraw consent: If we are relying on your consent to process your data, you can withdraw that consent at any time.
8. Security measures
We have implemented technical and organizational measures to safeguard your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Changes to this statement
We may update this Privacy and Cookies Statement from time to time. The “Last Updated” date at the top of this page will indicate when it was last revised. We encourage you to review this statement periodically to stay informed about how we are protecting your data.
10. Contact us
If you have any questions or concerns about this statement or our data practices, please contact us at james@roadandtrail.co.uk.
